Homes are a personal expression of their owners, and thus drive consumer demand for selection when shopping for furniture and decor. This demand gives online retailers with drop-ship platforms an advantage over traditional stores. Competitors in the online channel have created mass assortments, but we believe their shopping experiences miss category-specific expertise and may overwhelm customers with choice. DEQOR’s mission is to create a better online shopping experience by leveraging content and analytics to transform a broad home furnishings assortment into a personalized boutique experience for every shopper. They strive to do this by:

1. Creating a “Smarter Endless Aisle” with an assortment that is style agnostic yet curated for quality.

2. Developing a “DNA-Level Understanding” of the assortment that powers personalized shopping experiences.

3. Transforming components of “Interior Design Services” into website functionality.